These cards were printed at 3.5″ × 2″—the same size as a business card—so I needed to stick with something simple. It had to “read” almost instantly when people saw it, but it also had to compel them to flip the card over and examine the full text. I’m pleased with this solution. The orange was a fresh departure from my normal palette, too.
One of the more surprising challenges of this project was designing headphones that fit around a head shape and yet looked natural in silhouette.